The story of fats and oils is very complex, and although they are fundamental to our health and well being, our changing diets meant that food manufacturers took control of what we had available to eat. Furthermore, most people wouldn’t choose to curl up with a book of biochemistry in their free time. Researchers devote their time to subjects that interest them, and seldom feel the desire to convey their discoveries to the man in the street. They happily discuss their new-found knowledge with peers, publish their research, and then move on to other areas of research that grab their interest. Add to this the fact that a complex scientific topic is seldom easy to convey to the public, and is often distorted in translation. Occasionally a researcher feels the desire to convey their passion about a particular subject to the public – often due to a personal experience that highlighted the benefits that other people could experience from being exposed to this knowledge. This is how this website and business came into being.