While I was busy completing my masters in psychology, I was amazed when all the children in my experimental group loved junk food and were doing poorly at school, despite being very capable intellectually.
I decided to research this issue further, and discovered a field of research called ‘Nutritional Neuroscience’ which is basically the study of how what we eat influences our thinking, and therefore our emotions, behavior and actions. I was very surprised to learn that our brain was 60% fat! I therefore had to study what kinds of fats and oils were good for your brain, and which were bad.
This led to the discovery that most people are deficient in the very fats and oils that our brains desperately need. Obviously I wanted to ensure that my brain and my families brains were getting the right kinds of fats and oils, so I had to start looking for a product that provided the right ingredients, and that was produced with great care, as the research I had undertaken also indicated that these Essential Fatty Acids (EFA’s) were very susceptible to damage from light, heat and oxygen. That’s one of the main differences with this product – it takes the science into account, where most other products don’t.
The time, care and effort that goes into producing this product takes the sensitive nature of these EFA’s into account, where most other products simply produce a product because the market is demanding it.
When you understand the importance of keeping these EFA’s in pristine condition, you understand why this is the only product that you want to consume. After ten years of searching, I haven’t found another product that can equal this one in purity, processing care, and ingredients. It’s been quite a journey, from being simply curious to telling people all over the world about this research.